For Transportation

Travel hubs, including airports, train stations, and bus stops are optimized for travelers to move like clockwork.

Following are some concepts we use as a starting point for generating ideas. Contact us to discover how we may deliver specific value for your transportation business.

Calm

Settle travelers’ nerves.

For people that don’t travel very often, anxiety and stress can be compounded by their inexperience. Ambience designed to create a welcoming and familiar environment assists them in their navigation of the airport or transit hub.

Secure

Diffuse anxiety in security checks.

Security screenings can be especially stressful for travelers who don’t fly often, and bothersome to those who do. In these situations, ambience provides a distraction from the monotony of waiting in line and a buffer against anxiousness, all while not overpowering vocal commands from security agents.

Focus

Navigate terminals in a snap.

Perhaps the largest stressor in an airport or transit hub is figuring out where you need to be and getting there on time. Ambience played in terminals is crafted both to motivate and calm during mad dashes.

Expedite

Lower perceived wait time

Airports and transport hubs invariably have to deal with dozens of delays per day, which can lead to high amounts of stress for travelers and staff alike. By introducing properly designed ambience into terminals, tensions and disturbances can be minimized.

Alleviate

Make traveling a breeze.

Ambience replaces inflight music options as a license-free alternative for a non-repetitive and customizable experience.

Elevate

Encourage travelers to shop.

The shopping experience in airports isn’t designed to be the primary draw, but with the right ambience, travelers can be encouraged to spend more time in shops and dine in the terminals more often.

Move

Operate smoothly.

Airports and transport hubs invariably have to deal with dozens of delays per day, which can lead to high amounts of stress for travelers and staff alike. By introducing properly designed ambience into terminals, tensions and disturbances can be minimized.

Resource
The Effect of Music-Induced Mood on Aggressive Affect, Cognition, and Behavior
Journal of Applied Social Psychology
2012 February

The more positive the music-induced mood, the less anger was experienced and aggressive behavior was shown after provocation.

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Design

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