For Hospitality

Tourism and lodging, including hotels, spas, and cruises, thrive on serving a quality customer experience.

Following are some concepts we use as a starting point for generating ideas. Contact us to discover how we may deliver specific value for your hospitality business.


Establish your brand from the get go.

Long wait times with unpleasant music can be particularly damaging to your relationship with customers. Having a bad experience with your business is unacceptable in any other category, but often businesses are willing to play obnoxious background music on their phone lines or in their waiting rooms, failing to notice the negative effects it could have. Instead of frustrating muzak, ambience creates a positive encounter for your customer, ensuring that if they have to notice the music as they wait, they remember it as being enjoyable.


Lower perceived wait time.

Being on hold or sitting in a waiting room are common occurrences for patrons. Any way that you can lessen the perception of wait times related to your business is beneficial to everyone involved. With ambience, customers listen to unobtrusive, high-quality music that is designed to make the wait times fly by.


Convey a sense of dynamic luxury.

In the restaurant, hotel, spa, and cruise settings, one of the most important aspects of presentation lies in the soundscape. With ambience, you can create a custom-tuned sound that changes between the different meals or times of day, while still retaining your desired atmosphere.


Boost performance mentally and physically.

It’s no secret that music is one of the most essential sources of inspiration for people when they work out. Being able to provide quality motivational ambience for gym-goers not only improves their experience, but improves their performance, making them that much more likely to remain a member.


Take a load off.

Nothing will take you out of a feeling of relaxation at a spa faster than pan flute music that’s been raised to earsplitting levels. The key to providing a tranquil and rejuvenating spa experience is to engage the senses of the guests as delicately as possible. Ambience provides you with a balanced soundscape that won’t disturb your spa’s atmosphere.


Don’t overpay for the same old song.

When eating a complimentary breakfast at a hotel or on a cruise, background music is a nice touch, but one that often gets overthought. When it comes down to it, guests don’t actually need to listen to popular licensed music while enjoying a yogurt parfait. Scrambled eggs don’t necessarily require Beyoncé power riffs when ambience offers you the perfect blend of quality and value.

How Important is Atmosphere to the Perfect Meal?
John Wiley & Sons, Ltd.
2014 July

The research that has been published to date unequivocally demonstrates that the atmosphere in a restaurant, or wherever else we choose to eat, really does have a dramatic effect on our perception of food and drink. It can profoundly influence our food behaviours and can even influence how much we end up eating.

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The Effect of Music-Induced Mood on Aggressive Affect, Cognition, and Behavior
Journal of Applied Social Psychology
2012 February

The more positive the music-induced mood, the less anger was experienced and aggressive behavior was shown after provocation.

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Hold Music’s Complex Science
2009 August

Exploration of the complex science of harmonic soporifics in telephone hold music.

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The Effects of Music on Atmosphere in a Bank and a Bar
Journal of Applied Social Psychology
2000 July

This study found a positive correlation between ratings of the listening environment and ratings of the music.

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The Effect of Music on Atmosphere and Purchase Intentions in a Cafeteria
Journal of Applied Social Psychology
1998 December

An exploration of the commercial effects of music choice on sales.

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Let's talk solutions.

We are exclusively licensed to develop original commercial content with the entirely new AI‑enhanced XJ MUSIC technology.


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Discover historical losses and gains for context.


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Collaborate to identify key opportunities.


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Articulate success through scientific development.


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Conceive, prototype, build, test, analyze, and refine.