For Entertainment Spaces

Casinos, lounges, amusement parks, and sports stadiums want to maximize excitement and commerce.

Following are some concepts we use as a starting point for generating ideas. Contact us to discover how we may deliver specific value for your entertainment business.


Convert excitement into sales.

In the stadium or festival setting, ambience plays an important role in encouraging fans to purchase merchandise and concessions. In a limited amount of time, stores and stands need to be able to catch the eye, and ear, of potential customers in order to drive sales.


Escape the excitement, to recharge.

The highs of the games and shows must be paired with similar environments that allow patrons to recharge their batteries. This could take the form of a bar, lounge, or rest area, but none of their options should be dull and silent. With ambience, your visitors can enjoy a low-key soundscape that will leave them feeling ready to continue their fun.


Complement the amazement of the spectacle.

With casinos, guests can spend long hours in one location, be it at a blackjack table or a slot machine. What those guests hear during these sessions can be just as influential as the flashing lights and bright colors they see. With ambience those guests experience a flow of music that beats out any premade playlists in terms of avoiding repetitiveness.


Feed the buzz of adrenaline.

The casino setting revolves around high adrenaline situations, both big wins and losses. Ambience succeeds in maintaining an immersive atmosphere, while also feeding the guests feelings of excitement.


Bring together the magnificence.

The lights and jingles of casino floors and amusement parks promote risk-taking in patrons, and the auditory experience needs to compliment that function. Even with ambience playing live, you can tune and sync the experience in each setting to match your visual theme as necessary.


Establish a hypnotic climate on the casino floor.

Studies show that the music playing in casinos assists in creating a hypnotic atmosphere, which leaves guests in a trance-like state. This leads to guests feeling safe and comfortable, which will allow them to gamble higher amounts and more often than they normally would have.

How Important is Atmosphere to the Perfect Meal?
John Wiley & Sons, Ltd.
2014 July

The research that has been published to date unequivocally demonstrates that the atmosphere in a restaurant, or wherever else we choose to eat, really does have a dramatic effect on our perception of food and drink. It can profoundly influence our food behaviours and can even influence how much we end up eating.

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In the absence of background music or when the tempo of such music is fast, those with high math anxiety exhibited a heightened avoidance of choices requiring price computations.

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Type of Musical Soundtrack Affects Behavior in Gambling
Journal of Behavioral Addictions
2014 June

Corroboration and elaboration on existing findings concerning gambling and music through a laboratory based experiment.

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The present study examined whether the valence of perceived emotions would differentially influence EEG power spectra and heart rate (HR).

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The Effect of Music on Atmosphere and Purchase Intentions in a Cafeteria
Journal of Applied Social Psychology
1998 December

An exploration of the commercial effects of music choice on sales.

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